by Codiscos Colombia
The icon of romantic salsa begins a new stage with his upcoming production “El Nuevo Orden Musical” (The New Musical Order), a project that revives the danceable essence of the genre and connects with new generations.
Salsa beats strongly once again in the voice of Jerry Rivera. The artist, an undisputed reference point for the genre in Latin America and especially in Colombia, presents “Es Una Locura,” the first single from his new production “El Nuevo Orden Musical,” which features powerful arrangements, organic instrumentation, and an energy deeply connected to the dance floor.
This new chapter in Jerry Rivera’s career comes under the musical direction of renowned maestro Isidro Infante, a living legend of salsa. The union of these two figures promises a solid offering that respects tradition while simultaneously marking a fresh turn within the genre. “This project represents a dream come true. It’s a return to the roots, to the essence, to that salsa that you feel in your body and soul,” says Jerry Rivera. “Es Una Locura” (It’s Crazy) reflects this vision: a vibrant song that evokes the golden age of the grand ballrooms, yet with a contemporary force that connects with the present.
Throughout his career, Jerry Rivera has been a key figure in the history of salsa, accumulating global hits, reaching the top of the Billboard charts, earning multi-platinum certifications, and a privileged place in the hearts of the Colombian public, one of the most loyal to the genre. His ability to evolve without losing his essence keeps him relevant as one of the most respected artists in Latin music.
Today, with this release, the artist not only celebrates his legacy but also invites a new generation to rediscover salsa through dance, emotion, and collective connection. “Es Una Locura” is now available on all digital platforms.
Carlos Passage